India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.
The cricketer launched an online cult streetwear brand.
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
As many as 80 brands are riding the digital and television broadcast this year.
Who will win the BCCI media rights? Star or Sony?
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
The four southern languages and the Marathi regional industry have found success, but regional cinema, in general, still grapples with basic issues.
Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to acquire regional films for their libraries.
Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Franchise films will continue to dominate the calendar, with big-ticket movies like Avengers: Infinity War, Aquaman, Dark Phoenix, Deadpool 2, Black Panther.
Analysts believe the film should cross Rs 120 crore over the four-day weekend.
11 of top 20 celebs see decline in earnings.
Urvi Malvania reveals STAR India's big plans for IPL-11.
Deepika 3rd; Varun Dhawan, P V Sindhu enter Duff and Phelps brand value list
With the acquisition of Hotstar, Disney gets immediate access to the OTT market.
The Padmavati controversy has come at an awakard time for Bollywood.
We saw Judwaa 2, Golmaal Again and Secret Superstar drive box office collections. Now, watch out for Padmavati and Tiger Zinda Hai in December.
Tata Group had hinted at combining its enterprise business with Tata Communications and its fixed-line and broadband businesses with Tata Sky.
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